The Strategy & Culture Pillar
This pillar focuses on how well people-centricity is aligned to the growth strategy of your organisation. It explores what type of culture and mindset the organisation has, and whether or not there are senior, influential champions who are advocating a truly people-led culture across the organisation.
The Individual Assessment Points
1.01 - Core Business Strategy
1.02 - Business Mindset
1.03 - Senior, Influential Champion
1.04 - Continuous Learning
1.05 - Product-Led vs People-Led
1.06 - Cross Departmental Dynamics
1.07 - Employee Experience
The Importance For Your Organisation
Core Business Strategy
To maximise the impact people-centricity can have on the growth of an organisation, it simply has to put people at the core of its business strategy.
Organisations that have disrupted their marketplace have cultivated a people-driven culture from the top down, allowing them to evolve not only within the marketplace, but with their customers, too.
Business Mindset
A business’ mindset dictates its chance of employee engagement, customer-centricity and business growth. As more and more businesses are coming into the marketplace, those new and old companies with a ’growth’ mindset are flourishing.
Being less hierarchical, more attuned to one’s employees and customers, and more willing to take risks and challenge the status quo leads to a more stimulating workplace and a greater chance of long term success.
Employee Experience
The saying goes, “culture eats strategy for breakfast”. The environment in which employees work goes a long way in influencing the overall customer-centricity of the business.
Organisations where employees can work autonomously through the respect and humility of managers and leaders will flourish. Businesses that engage their employees, asking for and valuing their ideas, will flourish.
Senior, Influential Champion
Like any strategic objectives within an organisation, people-centricity requires a senior, influential champion to tap into the growth potential this company philosophy has.
Striving to have the CEO and C-suite (where applicable) appreciating and championing the strategic value of becoming a truly people-centric organisation is imperative for long term success.
Continuous Learning
With the world moving as fast as it is, the only way to meet and surpass expectations is through gaining continuous employee and user behaviour insights and applying the findings throughout the business.
A continuous stream of insights and learnings will allow a business to evolve, optimise and improve its employee and customer proposition, and the overall customer experience.
Product-Led vs People-Led
Progressing from where most companies exist – product led – to a place that truly puts both its customers and its employees first, is one of the most important journey’s any company can go on.
This transformation takes organisations from “what we think and feel our customers and employees want” to “let’s find out what our customers and employees want”.
Cross Departmental Dynamics
No matter what size a company is, the dynamics and relationship between people from different departments plays a significant role in how the business runs.
Often companies have strained or sometimes non-existent relationships between departments, leading to competing for budget and recognition. This needs to change for a company to flourish.
